Privacy Policy

Last updated: June 2026

1. Who we are

MX AI Academy is an online education platform operated as part of Say Click Limited, a company registered in the United Kingdom and based in Manchester.

In this Privacy Policy, “MX AI Academy”, “we”, “us” and “our” refer to MX AI Academy and Say Click Limited.

If you have any questions about this Privacy Policy or how we use your personal data, you can contact us at:

Email: contact@mxaiacademy.com

2. What personal data we collect

When you use our website, register for a course, buy a digital product, contact us, or interact with our platform, we may collect the following information:

Your full name.

Your email address.

Your phone number.

Your billing and payment details.

Your account login details.

Your course registration details.

Your communication with us.

Your learning activity, such as course access, progress, downloads, and video viewing activity.

Technical information, such as IP address, browser type, device information, location data, cookies, and website usage data.

Marketing preferences, including whether you have agreed to receive email or SMS marketing from us.

3. How we use your personal data

We use your personal data to:

Create and manage your user account.

Provide access to our courses, videos, digital products, and academy materials.

Process your payments and course bookings.

Send you important service messages about your account, course, payment, access, or changes to our services.

Respond to your messages, enquiries, and support requests.

Improve our website, courses, content, and user experience.

Prevent misuse, unauthorised sharing, fraud, security issues, or breach of our Terms and Conditions.

Send email and SMS marketing where you have agreed to receive this, or where we are legally allowed to contact you.

Keep records for business, legal, tax, and compliance purposes.

4. Our lawful basis for using your data

We only use your personal data where we have a lawful reason to do so. This may include:

Contract: when we need your information to provide a course, product, account, or service you have purchased or requested.

Consent: when you agree to receive marketing communications from us.

Legitimate interests: when we need to manage, improve, secure, and protect our platform and business.

Legal obligation: when we need to keep records for tax, accounting, legal, or regulatory reasons.

5. Marketing emails and SMS

When you register with MX AI Academy, buy a course, download a resource, or submit your details, we may ask you if you would like to receive email or SMS marketing from us.

Marketing messages may include updates about:

New courses.

Live workshops.

Digital products.

Academy news.

Special offers.

Free training.

Educational content related to AI, content creation, websites, automation, and digital marketing.

You can unsubscribe from marketing messages at any time by using the unsubscribe link in our emails, replying STOP to SMS messages where available, or contacting us at contact@mxaiacademy.com.

We will not sell your personal data to third parties for marketing.

6. Sharing your data

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

However, we may use trusted service providers to help us run our business and provide our services. This may include:

Payment processors.

Website hosting providers.

Email and SMS systems.

Learning platform providers.

Analytics tools.

Customer support tools.

Professional advisers, such as accountants, legal advisers, or compliance advisers.

These providers may process data on our behalf only where necessary to provide their services to us.

We may also share information if required by law, court order, government authority, regulator, or to protect our legal rights.

7. Payments

Payment information may be processed by secure payment providers. We do not usually store full card details on our own platform.

Your payment provider may have its own privacy policy and terms. You should review these before making a payment.

8. How long we keep your data

We keep your personal data for as long as needed to provide your account, courses, digital products, support, and services.

We may also keep some information for longer where required for legal, tax, accounting, fraud prevention, dispute handling, or compliance reasons.

Your account data and course access data may be kept unless you officially request deletion by contacting us at contact@mxaiacademy.com.

If you request deletion, we will review your request and delete or anonymise your personal data where legally possible. We may still need to keep some records where required by law or for legitimate business reasons.

9. Your data protection rights

Under UK data protection law, you may have the right to:

Request access to the personal data we hold about you.

Request correction of inaccurate or incomplete data.

Request deletion of your personal data.

Request restriction of how we use your data.

Object to certain uses of your data.

Request a copy of your data in a portable format.

Withdraw consent for marketing at any time.

Complain to the Information Commissioner’s Office if you are unhappy with how we use your data.

To make a request, please contact us at contact@mxaiacademy.com.

We may need to verify your identity before completing your request.

10. Cookies and tracking

Our website may use cookies and similar technologies to:

Keep the website working properly.

Remember your preferences.

Improve website performance.

Understand how users interact with our website.

Support marketing and analytics.

You can control cookies through your browser settings. Some parts of the website may not work properly if cookies are disabled.

11. Data security

We take reasonable steps to protect your personal data from unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, platform, or online service can guarantee complete security. You are responsible for keeping your account login details private and secure.

12. Account responsibility

You are responsible for all activity that happens under your account.

You must not share your login details with anyone else.

If you believe your account has been accessed without permission, you must contact us immediately.

13. International access

Our website may be accessed from outside the United Kingdom. If you access our platform from another country, you are responsible for complying with any local laws that apply to you.

Some service providers we use may process data outside the UK. Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place.

14. Children

Our courses and services are not intended for children under 16 unless clearly stated otherwise and approved by a parent or guardian.

If we become aware that we have collected personal data from a child without appropriate permission, we may delete that information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page with a new “Last updated” date.

By continuing to use our website after changes are published, you agree to the updated Privacy Policy.